Email marketing is a digital marketing strategy that involves sending emails to a list of subscribers or customers to promote content, products, or services. It is widely used for:
✅ Engaging with an audience – Keeping subscribers informed and connected with valuable content.
✅ Promoting blog posts – Notifying readers about new blog content (like your plugin does).
✅ Generating leads and sales – Encouraging purchases through promotions, discounts, and special offers.
✅ Building relationships – Strengthening brand trust by providing helpful information and personalized emails.
Types of Email Marketing Campaigns:
📩 Newsletters – Regular updates with blog content, industry news, or tips.
🎯 Promotional Emails – Announcements about sales, products, or events.
🤝 Welcome Emails – First emails sent after someone subscribes.
💡 Re-engagement Emails – Target inactive subscribers to bring them back.
How It Relates to Your Plugin
Your WordPress plugin is a basic email marketing tool because it sends automatic email notifications when new blog posts are published. You could expand it by:
🔹 Adding email automation (welcome emails, drip campaigns).
🔹 Integrating Mailchimp, Sendinblue, or ConvertKit for advanced email features.
🔹 Allowing users to customize email templates for branding.